Search Engine Optimization

Local SEO Citations are mentions of your business’s name, address, and phone number (NAP) on a website or trusted online directories which sends signals to Google that your business exists. This can improve your local business’ legitimacy, ranking, and help your potential new customers easily learn the most essential information about your business.

What are: Full SEO on Website

SEO stands for “search engine optimization.” Full SEO on Website means improving your website to increase its visibility when people look for products or services related to your business in search engines like Google, Bing, and more. 

Backlinks are foundational to SEO, these are links that link to your site or any of its pages or content that signals Google that your website’s content has high quality and relevant information.  

For external backlinks and optimization, you must use the right tools and strategies. It is better to get backlinks from sites which are equal or related to your site’s quality, content and with higher page rank to create that much needed ‘link juice’. Not only will these improve the performance of your website but also further drive more traffic, increase conversions, and grow revenue. 

Site Speed Analysis reports how quickly users are able to see and interact with your website’s content. A fast site speed will result in a better user experience so these analyses can help you identify areas or pages that need improvement. 

Since Website Speed is considered by Google a ranking factor for SEO, having Site Speed Analysis on-hand lead to a boost in on-site conversions because faster sites engage a user longer and bounces less.

Google Webmaster Tools (also known as Google Search Console), is a powerful and widely used platform that website owners can use to monitor how their site interacts with Google. It provides a detailed insight of your website’s health, reports technical issues such as crawl errors, mobile optimization problems, and security concerns you have to address to improve your website’s organic performance.

Google Analytics is a web analytics service that provides data and tools for search engine optimization (SEO) and marketing purposes. In using Google Analytics, you can track your website performance and collect visitor insights, determine top sources of user traffic and obtain visitor demographics which can all be used to improve marketing campaigns, drive website traffic and better retain your website visitors.

Mobile optimization is essential to help you target a wider audience. Crafting a mobile responsive and optimized website entails designing your website to remain visually appealing and functional on various devices used whether it is a smartphone or laptop,  your website will still look good and work properly.

Anchor text is the clickable text in a hyperlink. Anchor text optimization is ensuring that your anchor text uses descriptive keywords to accurately describe the page or idea where it is linked to. 

SEO Competitor Analysis is the research of links, keywords, content, and more of your business competitors existing in the search engine to reverse engineer or enhance these tactics and apply them into your own SEO strategy.

Instead of blindly guessing which keywords to target, content to create, or links to build, it is otherwise suggested to analyze what’s already working for others, enhance it and build upon that success which saves you more of your precious time and helps you to rank higher, get more traffic, and earn more conversions.

An alt tag is also known as alt attribute and alt description applied to image tags to provide a text alternative for search engines. Since Search engines and other crawler robots cannot interpret images, only texts, Alt tags solve this issue by providing the necessary text relevant to the image and content, which is read by the search engines. 

Schema markup, also known as structured data, is the known language of search engines which uses unique semantic vocabulary. Schema Tag integration helps Google and other search engines better understand the content of your website or page, so that they can return more detailed and informative results for users on Search Engine Results Page.

Forum Posting means generating quality inbound links by posting or participating in online discussion forums related to products or services your local business offers. This allows you to post or reply to threads with the motive to drive traffic towards your website by putting your link in the forum signature.